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Why the First Four Shots of Your Video Matter More Than You Think

Why the First Four Shots of Your Video Matter More Than You Think

In the ever-competitive landscape of video marketing, especially on social media, the first few seconds of your content are make or break. Audiences scroll quickly, attention spans are short, and your business has mere moments to spark interest. That’s why, for any...

Why YouTube Remains the King of Social Media

Why YouTube Remains the King of Social Media

In the ever-changing world of social media, platforms rise and fall with dizzying speed. Yet, one giant has stood the test of time and continues to dominate the digital video landscape: YouTube. Despite sometimes being overshadowed in casual conversations by trendier...

Navigating the Future of Video Marketing

Navigating the Future of Video Marketing

In today’s fast-evolving digital landscape, video marketing continues to be at the forefront of how brands and creators engage audiences. With new platforms, shifting algorithms, and groundbreaking technologies emerging all the time, staying informed and adaptable is...

Don’t talk sh!t

https://youtu.be/qUP1It3Gapk In the competitive landscape of modern business, establishing trust and connecting with potential customers are paramount for success. One of the most effective tools in achieving these goals is the use of customer testimonials....

When was the last time you “Went Live”?

When was the last time you “Went Live”?

https://youtu.be/ZfjsTIo3dOM Live streaming has become a dynamic and influential form of media, especially on social media platforms like Instagram and Facebook. As we journey through 2024, these platforms are not just tools for social interaction but powerful mediums...

#1 Rule when telling your story

#1 Rule when telling your story

https://youtu.be/HxoZdh-bGFc In an era where digital content is omnipresent, storytelling through video production stands out as a compelling strategy to captivate and engage audiences. As we navigate through 2024, the art of weaving narratives into video content has...

What you didn’t know about video marketing

What you didn’t know about video marketing

https://youtu.be/XbBzbuoC580 In the digital age, where the average person consumes an enormous amount of content daily, video has emerged as the king of media. As we dive deeper into 2024, it's clear that video marketing isn't just an option; it's essential for brands...

We’ve started a podcast!

We’ve started a podcast!

In the dynamic realm of digital marketing, video production stands as a formidable tool, offering unparalleled engagement and message delivery. Jones Road Productions, a leading video production company in New Zealand, is seizing this opportunity with its...

Why should I put a video on my website?

Why should I put a video on my website?

There are many reasons why having a video on your website can help you but in particular it can be a powerful tool for improving your website’s SEO. One of the biggest benefits of using video is that it can keep visitors on your site for longer. The longer people stay...

The Art of Storytelling Through Video Production

The Art of Storytelling Through Video Production

Video production has come a long way since the early days of silent films. Today, video production companies have a wealth of tools and technologies at their disposal to tell stories in new and engaging ways. Whether you're a business looking to create a marketing...

AI Transforming The Video Production Industry

AI Transforming The Video Production Industry

Artificial Intelligence (AI) is poised to transform the video production industry by automating many of the repetitive and time-consuming tasks, reducing costs, and enhancing creative possibilities. The use of AI-powered tools can save video producers time and effort,...